New to Pucca 2009

A widespread phenomenon, this character has captivated teenagers all over the world and has increasingly become today’s must-have.
Pucca is so successful because she represents a champion of love in a contemporary key!
Her constancy and determination in loving a guy who doesn’t love her makes her a modern, decisive girl who “knows what she wants” and uses any means to get it. Like Pucca’s, young girls’ lives are often a chaotic mix of comedy, action and sentiment!

This concept is perfectly interpreted by Innotica’s new Vision Collection 2009: models with a decisive, modern and resolute character, but at the same time romantic and refined to represent the young women of today.

As in all the previous collections, love is the line’s predominant element: some models have intertwined metal hearts on the temples, or small padlocks decorated with crystals surrounding a heart like a chain; other models for more romantic girls have stylized butterflies, stars or hearts decorating the end pieces for eyewear to dream about.

The other models in Innotica’s new Pucca vision collection are refined and minimalist: a single original detail is their distinctive mark; others are more “decisive” with laser patterns in sharp contrast to stars or flowers applied to the elegant transparent temples.

Colors have always been another distinguishing characteristic of the Pucca collections by Inottica: bright, sparkling red, the obvious color when love is involved, combined with black; or refined combos of white and black to emphasize decisive contrasts. And for more determined, bolder girls, Inottica proposes pink, fuchsia or violet eyewear for stylish distinction.

And the shapes? Classic for romantics and dreamers, but for fashionistas the byword is “vintage”.